One Code To Rule Them All: Reflections On Oracle Fusion Applications From...
With about 41,000 attendees, 1,800 sessions, and a whooping 63,000-plus slides, Oracle OpenWorld 2010 (September 19-23) in San Francisco was certainly a mega event with more information than one could...
View ArticleAre You Ready To Move Away From Deterministic Build Or Buy?
One of our recent surveys on business applications shows that more than 60% of business and business technology (BT) decision-makers consider consolidating, rationalizing, and transforming their...
View ArticleThink Olympics Marketing Is As Simple As “Go America!”? Think Again.
One of the guests I’ll be welcoming at Consumer Marketing 2018 in April is Jennifer Storms, CMO of NBC Sports Group. The other day, we were chatting about how much more complicated marketing for the...
View ArticleSalesforce Acquires B2B eCommerce Platform CloudCraze
Salesforce decided to round out its suite of CRM applications by acquiring an eCommerce platform. Sound familiar? Well, it should. In fact, it was less than two years ago that Salesforce acquired...
View ArticleWho Owns The Data In Your IoT Platform? It Doesn’t Have To Be Confusing
Software platforms to support the industrial internet of things (IoT) are becoming very credible options. But despite their appeal, I constantly hear from clients who are wary. These clients don’t...
View ArticleThe Buyer’s Guide To Cybersecurity Services
During every Forrester Wave™ evaluation I conduct, I spend time sifting through vendor responses, data, client surveys, and reference interviews and develop an outline of recurring themes — the good,...
View ArticleSalesforce Nicely Rounds Out Its B2B CRM With CloudCraze
On March 12, Salesforce announced its intent to acquire CloudCraze, a B2B eCommerce application. This savvy and long-anticipated move nicely rounds out its broad CRM portfolio and supports B2B...
View ArticleMobile World Congress 2018 Felt More Telco-Centric Again
Now that the dust has settled from Mobile World Congress 2018, it is possible to get a better feel which mobility themes will set the tone for the coming year of mobility. These observations are of...
View ArticleThe GDPR and The B2B Marketer: Ready or Not, Here I Come
The deadline for compliance with the GDPR is May 25, 2018, but the preparations of many B2B marketers range from nonchalant to indifferent. In our research interviews and inquiries about the GDPR, we...
View ArticlePalo Alto Networks acquires cloud monitoring and workload management...
Palo Alto Networks (PAN) today announced plans to acquire Evident.io, a predominantly API-based cloud monitoring vendor for a cash purchase price of $300m. Evident.io has a large mindshare with...
View ArticleBoost Your Innovation Capabilities With A Corporate Incubator Or Accelerator
Your current market position is no guarantee for transforming into a successful digital business. To enhance their innovation capabilities and boost the necessary culture change, many traditional...
View ArticleCutting Through The Noise And Defining The Value Of The Digital Twin For Your...
There’s a lot of talk about the digital twin in the business world these days, but the definition remains murky. Think of the digital twin as a virtual mirror. If you move one way – so does your...
View ArticleThe Industrial Internet Comes Of Age In China
A few weeks ago, the China Industrial Internet Summit — the country’s leading industrial internet conference — was held in Beijing. Dozens of leading manufacturing firms and technology vendors from the...
View ArticleRatings & Reviews: What’s Old Should Be New Again
It’s painful to watch marketers struggle with social network updates. Despite the struggle, executing the latest Facebook or Instagram format seems to occupy more mind share than the due diligence of...
View ArticlePower CX Prioritization Decision Making With A Rigorous Model
Rik Reppe, advisory partner at PwC’s The Difference, summarizes the crux of most CX practices today by saying, “[As a CX pro] you may have 1,000 projects you could do, 100 projects you should do, and...
View ArticleConsumer Marketing 2018: Build Emotion-Powered Brands With Dipanjan Chatterjee
WHAT DO EMOTIONS HAVE TO DO WITH BRANDING STRATEGY? I sat as a silent observer at an internal marketing workshop of a multi-billion-dollar consumer brand. They spoke for three hours about being...
View ArticleAvoid These Top CX Misconceptions
To provide great CX reliably and efficiently, companies must master the six competencies of customer experience management (CXM): research, prioritization, design, enablement, measurement, and culture....
View ArticleTwenty Goals That Are Just Plain Better Than “Growing Revenue”
Dear Marketers, I know how important it is to you to grow revenue. I also know how that focus will help expand your remit — to align with your organization’s strategic priorities and rally around an...
View ArticleTransform Your Personalization Strategy At Forrester’s Consumer Marking Forum
Where are you on your company’s journey to personalize the customer’s experience? Are you one of the 89% of digital businesses that are investing in personalization – companies like Coca-Cola,...
View ArticleCIOs: Use CX Principles To Improve Your IT Brand
Customer-obsessed businesses recognize how customer experience (CX) strategy can help meet rising client expectations in the Age of the Customer. But few have realized the potential for CX to improve...
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